Square - "Lakota in America"

For Every Dream: "Lakota in America"



For Every Dream: "Lakota in America"


The Lakota people of the Cheyenne River Reservation are some of the most resilient in America. Lakota in America tells the story of Genevieve Iron Lightening, a young Lakota dancer, who after running away from home and an abusive family situation found the Cheyenne River Youth Project, an organization dedicated to returning the Lakota to prosperity by focusing on their newest generation ––– the youth. 

This is the 3rd film in the "For Every Dream" series we have developed with Square — a series that explores America throough the lens of small business in unexpected communities.


Client Square
Head of Production Justin Lomax
Series Creative Director Sean Conroy

Production Company & Agency Even/Odd
Executive Producers Malcolm Pullinger & Mohammad Gorjestani
Director Mohammad Gorjestani
Creative Director Malcolm Pullinger
Producer Nelson Murray & Taylor Feltner
Director of Photography Andrew Droz Palermo
Editors Ashley Rodholm & Steven Dupré
Original Music by William Ryan Fritch
Sound Design & Mix Elad Marish (Swell Music & Sound)
Colorist Alastor Arnold (Fotokem LA)


Contact EVEN/ODD

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