Shift Your State of Mind



Shift Your State of Mind


A jet-­setting music producer, a college quarterback, and a renowned New York City chef gain a boost in energy, or find a moment of calmness, amidst a busy day — with the help of neuroscience. For the launch of Thync, a brand at the cutting-edge of wearable technology, we wove together the stories of three highly-driven characters to illustrate how this high-­tech device enhances a high-paced life. Shot in New York, San Francisco, and Montreal.


30 Second Spots

We highlighted each character's story in a series of 30 second spots.

"The Music Producer" (feat. Dan the Automator)


"The College Quarterback"


"The City Chef"


Client Thync
Chief Executive Officer Isy Goldwasser
VP of Marketing Kim Tran

Production Company + Agency Even/Odd
Creative Director Malcolm Pullinger
Director Mohammad Gorjestani
Producer Taylor Feltner
Director of Photography Mike Gioulakis
Editor Ashley Rodholm
Color Company 3
Colorist Sean Coleman
Sound Design & Mix Snap Sound
Music Heavy Duty Projects

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