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Lyft

The Wave Mattress

 

Lyft

America Is An Idea, Not A Geography

 

We collaborated with Lyft to create a digital magazine — featuring short films, photojournalism, and editorial content about immigration across America, and telling the stories of individuals and communities under threat by current US government policies.

See the AdAge Feature Story about the project.

 
 
 

Designing Innovation

 

Beyond the broadcast spot, we worked with Casper to peel back the curtain on their R&D process to engage their customers on the web and social. We wanted to bring the viewer closer to the design and philosophy that's at the heart of the Casper brand.  the Casper Design Team, and captured the focus and passion they bring to their work.... creating a series of videos that captured the inspiration behind the Casper Mattress and other products.

 
 
 

Reimagining Sleep at 30,000 feet

 
Casper + American Airlines
 
 

We also told the story of Casper's collaboration with American Airlines, and how they are rethinking the experience of sleep while traveling.

 
 
 
 
 

Client Lyft
Production Company + Creative Studio Even/Odd
Executive Producers Malcolm Pullinger & Mohammad Gorjestani
Creative Director Malcolm Pullinger

Even/Odd
Executive Producers Malcolm Pullinger & Mohammad Gorjestani
Executive Producer for Content Kacey Hart
Executive Creative Director Malcolm Pullinger
Campaign Director for Film & Photography Mohammad Gorjestani
Head of Production Taylor Feltner
Head of Post-Production Ashley Rodholm

Film Directors Mohammad Gorjestani, Andrew Batista, Haya Waseem, Tim Hussin, Erin Brethauer
Directors of Photography Logan Triplett, Allison Anderson, Mika Altskan
Still Photographers Logan Triplett, Allison Anderson, Mika AltskanIke Edeani, Widline Cadet, Erin Brethauer,
Tim Hussin, Mohammad Gorjestani, Jeff Mercado, Chris Gregory, Liban Mahamoud
Writers Safy Hallan Farah, Rudy Mondragon, Rachel Barth, Sean Conroy

Lyft
Producer Kimi Milo
Director of Photography Noe Chavez & Tyler McPharron
Art Directors Elena Nommensen & Jackie Scott
Editor Jocelyne Chaput
Color Robert Arnold
Composer, Sound Design & Mix Wesley Slover

Contact EVEN/ODD

We would love to hear from you.