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Casper

Buyable Pins

 

Casper

 

We collaborated with Casper to craft a campaign for a major debut — Buyable Pins. We crafted three stories which illustrate the essential features of this innovative discovery and shopping experience, and captured the spirit of the Pinterest brand.

 
 
 

Designing Innovation

 

Beyond the TV campaign, we worked with Casper to peel back the curtain on their R&D process to engage their customers on the web and social. We wanted to bring the viewer closer to the design and philosophy that's at the heart of the Casper brand.  the Casper Design Team, and captured the focus and passion they bring to their work.... creating a series of videos that captured the inspiration behind the Casper Mattress and other products.

 
 
 

Reimagining Sleep at 30,000 feet

 
Casper + American Airlines
 
 

We also told the story of Casper's collaboration with American Airlines, to rethink the experience of sleep while traveling.

 
 
 
 
 

Client Casper
Production Company + Agency Even/Odd
Director Ashley Rodholm
Creative Director Malcolm Pullinger

Broadcast Spot
Producer Taylor Feltner
Director of Photography Devin Whetstone
Production Designer David Daugherty
Editor Jocelyne Chaput
Visual Effects Giant Void
Color Ntropic
Composer Wesley Slover
Sound Design & Mix Audiolux

Documentaries
Producer Kimi Milo
Director of Photography Noe Chavez & Tyler McPharron
Art Directors Elena Nommensen & Jackie Scott
Editor Jocelyne Chaput
Color Robert Arnold
Composer, Sound Design & Mix Wesley Slover

Contact EVEN/ODD

We would love to hear from you.