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Focus Features

Self/Less - "Early Experiments"

 

Focus Features

Self/Less - "Early Experiments"

 

For the viral marketing campaign of Focus Features' film Self/Less, we worked with Mekanism and wrote and produced a series of fake "early experiment" scientific videos based on the mind transfer "shedding" technology from the film.

The videos received over 2.5 Million views and went viral on Reddit.

 
 

"Puppyfish"

 

"Catbird"

 

Over 2.5 Million Total Views Combined

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Agency Mekanism
Production Company Sister
Executive Producer Thorsten Hoppenworth

Creative Directors Malcolm Pullinger & Mohammad Gorjestani
Director Malcolm Pullinger
Writer Brent Hoff
Producer Sean Cooley
Director of Photography Pat Scola
Production Designer Michael Grasley
Editor Matt Notaro
Colorist Ayumi Ashley
Sound Design and Mix Joel Raabe

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