Launching a Breakthrough Camera



Launching the L16 Camera


As cameras become more and more accessible, it's now more important than ever to be able to take a great photograph. We worked with Light to unveil the new multi­-aperture L16 camera — a breakthrough in photo technology — by creating a film that focused on a variety of real-world scenarios showcasing the camera's versatility and features.


Client Light
SVP Marketing Bradley Lautenbach

Production Company + Agency Even/Odd
Director Mohammad Gorjestani
Creative Director Malcolm Pullinger
Producer Taylor Feltner
Director of Photography James Laxton
Production Designer Elena Nommenson
Editor Ashley Rodholm
Colorist Ayumi Ashley
Sound Design & Mix Joel Raabe

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