We collaborated with Pinterest to craft a campaign for a major debut — Buyable Pins. We crafted three stories which illustrate the essential features of this innovative discovery and shopping experience, and captured the spirit of the Pinterest brand.
A Story-Driven Campaign
To launch this brand new way to shop, Pinterest anchored their campaign in the Buyable Pins stories. The "Buy It on Pinterest" marketing website featured each story to highlight the various features of this new approach to e-commerce.
Expanding upon the anthem film, we created individual story "vignette" films to further illustrate the "Buy It" experience.
"Just Add S'mores"
"Raise A Glass"
Marketing Manager Skip Bronkie
Production Company + Agency Even/Odd
Director Mohammad Gorjestani
Creative Director Malcolm Pullinger
Producer Alun Lee
Director of Photography Mike Gioulakis
Production Designer Olivia Kanz
Editor Ashley Rodholm
Colorist Ayumi Ashley
Sound Design & Mix Joel Raabe
Composer Keith Kenniff