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Porsche x The Atlantic - Why We Drive

Why We Drive

 

Porsche x The Atlantic

Why We Drive

 

For the launch of Porsche's 2017 models, we partnered with The Atlantic to tell three stories that capture what it feels like to drive one of these iconic machines. Three enthusiasts describe their visceral experiences with a Porsche — from their first time behind the wheel, to an escape into the forest, to the thrill of learning to race around a track. 
 
To enhance these narratives, we teamed-up with award-winning VR artist Wesley Allsbrook to create immersive 3D illustrations using Google Tilt Brush. The drawings unfurl with each story, culminating in a 3D artwork that surrounds each subject in "mixed reality". (The VR illustrations can be viewed in 3D via the Sketchfab players below).

Released in partnership with The Atlantic

 
 

"Michael Ardelean — Driving up the Coast"

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"Florence Walker — A Trip to Provence"

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"Mo Ali — Racing in the City"

 

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Client Porsche
Agency The Atlantic Re:Think

Production Company Even/Odd
Creative Director Malcolm Pullinger
Director Ashley Rodholm
Producer Kimi Milo
Director of Photography Joe Picard
VR Art Wesley Allsbrook
Editor Jocelyne Chaput & Ashley Rodholm
Colorist Ayumi Ashley
Music, Sound Design & Mix Wesley Slover

Contact EVEN/ODD

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