Shift Your State of Mind
A jet-setting music producer, a college quarterback, and a renowned New York City chef gain a boost in energy, or find a moment of calmness, amidst a busy day — with the help of neuroscience. For the launch of Thync, a brand at the cutting-edge of wearable technology, we wove together the stories of three highly-driven characters to illustrate how this high-tech device enhances a high-paced life. Shot in New York, San Francisco, and Montreal.
30 Second Spots
We highlighted each character's story in a series of 30 second spots.
"The Music Producer" (feat. Dan the Automator)
"The College Quarterback"
"The City Chef"
Chief Executive Officer Isy Goldwasser
VP of Marketing Kim Tran
Production Company + Agency Even/Odd
Creative Director Malcolm Pullinger
Director Mohammad Gorjestani
Producer Taylor Feltner
Director of Photography Mike Gioulakis
Editor Ashley Rodholm
Color Company 3
Colorist Sean Coleman
Sound Design & Mix Snap Sound
Music Heavy Duty Projects